WHO WE ARE
PASSIONATELY DRIVEN
creatively unleashed
P-22 is a woman-owned agency home to untamed spirits who love what they do and work tirelessly to find success by blazing new trails.
A place for working parents, risk takers, and people who love this industry to create, inspire, and thrive.
OUR WHY
there must be a better way TO...
Deliver bold, headline-grabbing integrated communications strategy to a range of clients - from branded hotels and resorts to brands and indie startups.
Create a vibrant, supportive workplace for ambitious employees who
value work-life balance.
Be a strategic, long-term, and results-driven partner.
Bring fresh thinking and experiential strategy to clients in operationally-feasible, approachable ways.
Leverage the ever-important role of visual communications.
Build brands with excitement and integrity.
ETHOS
LUXURY IS IN THE DETAILS
No two clients are alike, their challenges and goals are unique. There is no one size fits all approach to our work. We believe customization is king. And context is queen.
ETHOS
HIGH TOUCH, LOW EGO
Some agencies are all luxury all the time. Others play the high/low game. We found our sweet spot at the intersection of high touch and low ego.
ETHOS
the spirit of hospitality infuses our work
We recognize that time is your most valuable resource – and we don't want to waste it. We believe in bringing this consideration and the spirit of hospitality to the forefront of every email we send, every meeting we lead, and every win we celebrate – together.
ETHOS
We know how to engage your target audience
Because we are them—avid travelers, cocktail connoisseurs, adventurers, and experience seekers. With deep industry knowledge and years of expertise, we craft strategies that position clients at the forefront of what’s next.
ETHOS
WE enjoy the journey
We believe if you’re not enjoying being in the hospitality industry 95% of the time, you’re missing the point! We enjoy the process and aren’t afraid to go places others wouldn’t dream of.
ETHOS
We’re not afraid of a polite decline
Our goal is not to be the biggest agency – we aim to do specialized work for a select group of best-in-class clients who align with our values. If that’s not you, no problem. We’ll gladly refer you to an agency that’s the perfect fit.
LEADERSHIP
TY BENTSEN
FOUNDER & CEO
Ty Bentsen's 22-year career in strategic communications has consistently pushed boundaries and redefined what’s possible. From building two highly successful bi-coastal teams to guiding luxury hotels, global destinations, and lifestyle brands through transformative projects, Ty has earned a reputation for challenging the status quo, while delivering exceptional results.
Known for curating headline-grabbing strategies, forging innovative partnerships, and mentoring the next generation of PR leaders, Ty approaches every endeavor with empathy, respect, and a sense of joy. Inspired by Los Angeles’ famed mountain lion, P-22, Ty's mission is to develop an agency embodying boldness, balance, and a fresh perspective on work and life.
AN INTEGRATION OF
passion
+ EXPERTISE
HOSPITALITY
TRAVEL
WINE & SPIRITS
LIFESTYLE
SERVICES
IDEAS CRAFTED
off the beaten path
PR Strategy
Media Relations
Program + Experience Development
Creative Ideation
Partnerships
Press Trips + Media Events
News Bureau
Trend Forecasting
Awards
Executive Positioning
Thought Leadership
Brand Positioning
EXPERIENCE
PREVIOUS WORK
From creative storytelling and media management to developing results-driven public relations campaigns, we’ve helped clients build strong brand reputations, increase media visibility, and engage key audiences in ways that feel authentic and ownable.
From day one, I observed Ty and watched as she so brilliantly navigated every aspect of how she communicates – internally in the agency environment and outwardly with clients and media – with exceptional knowledge and effortless wit, something that has stuck with me as I’ve progressed in my career. I admired how loyal her media relationships were and how her campaign ideas were thoughtful and dynamic, winning the hearts of our clients.
James Bardwell, Senior Manager, Global Brand Marketing | EDITION, St. Regis Hotels & Resorts, W Hotels
Ty Bentsen is a powerhouse of PR ideas. We’ve worked together across travel and tourism - from the time I brought her on for the opening of the Loews Hollywood Hotel to our time dreaming up destination marketing and PR at Experience Scottsdale. She brings brands to life through newsworthy partnerships, innovative activations, and crisp messaging that leaves media wanting more.
Jennifer Duffy, Former Director of Communications, Experience Scottsdale
I’ve had the absolute pleasure of knowing Ty for several years and working alongside her during her time heading up PR for The Hidden Sea wine in the USA. Driven by her belief that there must be a better way to build brands, Ty delivers bold, headline-grabbing strategies with fresh thinking, integrity, and results. Her warm and bubbly personality fosters collaboration and creativity, while her attention to detail ensures flawless execution. Ty’s dedication to overdelivering is unmatched, with her pinnacle achievement landing our wine smack bang on the Today Show. Ty is a strategic powerhouse, a supportive partner, and a joy to work with. I couldn’t recommend her highly enough.
Justin Moran, Co-Founder, The Hidden Sea
Throughout my career, I’ve interfaced with countless agencies and marketing communications professionals and I can say with confidence that Ty transcends the masses. A bright, big picture thinker, she is tenacious, assiduously approaches her work with top results in mind, and consistently has her finger on the pulse of the zeitgeist to leverage trends for clients and be part of the cultural conversation in a meaningful way.
Carrie Drost, VP OF Communications & Social Media, Davidson Hospitality Group
Ty Bentsen is one of the most creative and strategic minds in the luxury and premium travel space. Having worked with her for nearly a decade, I’ve seen firsthand her ability to craft innovative campaigns that deliver real results. Whether it’s hospitality, private aviation, or commercial travel, Ty brings a unique blend of insight and collaboration to every project and account.
Thomas Fry, VP of Global Communications & Social Media, Wheels Up
As corporate director of communications at Tanzerra Resorts, I witnessed Ty’s transformative impact on the company’s portfolio of properties, including the esteemed Enchantment Resort and Mii amo destination spa. Her exceptional industry expertise, visionary creativity, and masterful storytelling elevated our presence in the luxury hospitality market, attracting unparalleled visibility and engagement with discerning, high-value audiences internationally.
Ashley Childers, Former Director of Communications, Tanzerra Resorts
THE PATH AHEAD
ready to bE PART
of the story?
Whether you’re a new business seeking to partner with a forward-thinking agency or an established brand ready to elevate your visibility and engagement, we’re here to forge new paths and create lasting impact for your business.
Let’s push boundaries, craft compelling stories, and build something extraordinary together. Join us today and experience a new approach to PR.
connection starts
P-22AGENCY.COM • LOS ANGELES // NEW YORK •
P-22 is a challenger agency that boldly entered the chat to deliver a striking new founder-led, strategic communications model to our clients and our team.
We exist to help support emerging brands, minority-owned companies, and legacy brands looking to shake off the dust in modern, relevant ways. Our goal is not to be the biggest agency - we want to do highly-specialized work for a small pool of best-in-class clients who share our values.
And most of all, we enjoy the journey and aren’t afraid to go places others wouldn’t dream of.
